Cause-Related Marketing and Consumer Purchasing Behaviour: Consumer Scepticism as Moderator and Brand Equity as Mediator

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dc.contributor.advisorProf. J P Govender; Dr. Ann Dodor
dc.contributor.authorEwur , George
dc.date.accessioned2023-05-30T12:47:06Z
dc.date.available2023-05-30T12:47:06Z
dc.date.issued2022-03-17
dc.facultyManagement Sciencesen_US
dc.identifier.urihttps://crdb.dut.ac.za/handle/123456789/3160
dc.levelDen_US
dc.qualificationDPhil: Marketingen_US
dc.titleCause-Related Marketing and Consumer Purchasing Behaviour: Consumer Scepticism as Moderator and Brand Equity as Mediatoren_US
dc.typeThesisen_US

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