The influence of sponsorship on consumer purchasing behaviour: A case study on Ghanaian football fan base
| dc.contributor.advisor | Dr NP Zungu | |
| dc.contributor.author | Sarpong , Appiah | |
| dc.date.accessioned | 2023-05-30T12:47:03Z | |
| dc.date.available | 2023-05-30T12:47:03Z | |
| dc.date.issued | 2022-03-17 | |
| dc.faculty | Management Sciences | en_US |
| dc.identifier.uri | https://crdb.dut.ac.za/handle/123456789/3141 | |
| dc.level | D | en_US |
| dc.qualification | DPhil: Marketing | en_US |
| dc.title | The influence of sponsorship on consumer purchasing behaviour: A case study on Ghanaian football fan base | en_US |
| dc.type | Thesis | en_US |
