Cause-Related Marketing and Consumer Purchasing Behaviour: Consumer Scepticism as Moderator and Brand Equity as Mediator

Prof. J P Govender; Dr. Ann DodorEwur , George2023-05-302023-05-302022-03-17https://crdb.dut.ac.za/handle/123456789/3160Cause-Related Marketing and Consumer Purchasing Behaviour: Consumer Scepticism as Moderator and Brand Equity as MediatorThesis