A competitive Private Higher Education landscape: A case study into the impact branding and promotion strategies have on institution selection in Durban, South Africa.

Dr NP ZunguMr TR David, Raymond2023-05-302023-05-302022-03-17https://crdb.dut.ac.za/handle/123456789/2942A competitive Private Higher Education landscape: A case study into the impact branding and promotion strategies have on institution selection in Durban, South Africa.Thesis