Perceived value of loyalty programme service quality dimensions in South African banks and their effect on customer satisfaction and loyalty

Dr. N P Zungu; Dr K CorbishleyCele, N B2023-05-302023-05-3021-Jul-21https://crdb.dut.ac.za/handle/123456789/2541Perceived value of loyalty programme service quality dimensions in South African banks and their effect on customer satisfaction and loyaltyThesis